How to improve your site’s appearance

How to improve your site’s appearance

Does your website have all the features to dramatically reduce bounce rates and can make your visitors stay longer? If you’re unsure you have the right features, look over the following valuable tips which are sure to improve your site’s appearance and increase the time spent by visitors on your website.

Save your site from the clutter and overcrowding

Check that your website pages do not contain visual-related clutter that can cause confusion for the users. Overcrowding of umpteen photographs and graphics robs the site of its authenticity text to pay as it takes the viewers off the main information. The paragraphs shouldn’t be too long, because it can be boring to read, which is a major challenge to retain the audience interest. They should be clear and concise in length and typically should not be longer than five to six lines.

Considering the Fold

“The Fold” usually refers to the part of the website page that can be seen without scrolling. It is because it is the portion which is always visible to people who are online It is therefore essential features that include clear calls to action and crucial contact details about your business including a phone number as well as an email address should be located in the upper area of the site.

Using Dummy Tools

Lorem Ipsum is the method that many web designers use for producing dummy text placeholders for their websites. This is helpful in most of the instances when the text isn’t finalized. This enables the web designer of any web-designing company to continue to create the website without waiting to the content writers which could impede the process. Using them accelerates the entire process of creating. In case of photographs and images, web designers can use images as the Lorem Ipsum equivalent for images which enables designers to use placeholders for images that look like dummy images.

Responsive design is Mandatory

It is essential that your website design is mobile-friendly and accessible on any electronic device. The design should be made so that users are able to experience a seamless user experience and a continued ability with minimum scrolling without any inconvenience across all devices. In reality, the site is required to be able to allow any dimension or resolution.

Use Proper Style Guides

Using a standard style guide is crucial to produce excellent results when it comes to web design. Style guides, in actual, are quite popular with web designers since it aids in creating uniform styles. They are available in the form of documents and books. They include instructions that detail all the specifics, such as labelling essentials to numerical characters. Web designers also make the style guidelines themselves to maintain consistency throughout the designing process. Style guides are crucial in the event that there are several people involved in a particular project, like freelance writers which work at different locations. When text needs to be presented in a variety of ways with a lot of different styles on large sites These Style Guides are handy.


With A/B testing, you will be able to conduct a variety of tests and determine if your ideas are effective or not. It’s a good way to explore different options and test it’s effectiveness. It will help you determine whether a particular feature is looking good or it is necessary to include something else. All such decisions are actually made by testing various elements of the design. This begins as an hypothesis. User testing on a continuous basis for improving your web design is an on-going procedure. By developing this skill it will allow you to be in more control of trying out and implementing with new designs.

Consider every website as the Landing Page

Every single page of the web is essential for a user. Beyond your home page, every page is significant in the eyes of a user’s perspective. Whatever page visitors visit through your site is essential to be properly designed. The fact is, according to studies, shows that for the majority of a large percentage of visitors to websites, people visit a web page that isn’t the home page. Therefore you should have crucial information and an aesthetically appealing layout on each page of your site.

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